WHY DO THE BEST RUN COMPANIESOFTEN HAVE THE HARDEST TIME GROWING Are You Running A Highly Successful Company That Just Doesn T Seem To Be Growing You May Be So Operationally Focused That You Ve Ignored One Of The Most Importantaspects Of An Expanding Business Working From A Market Based Perspective In TheGrowth Gears, Art Saxby And Pete Hayes Share Their Linear Method Of Transforminginto A Market Focused Organization.This Book Provides A Simple Framework As Well As Tools And Action Steps For Identifyingand Adding These Gears To Give Your Company A Set Of Repeatable Behaviors Andprocesses To Fully Capitalize On Your Market Potential Pete And Art Bring Their Years Ofexecutive Marketing Experience, And Their Years Of Building A National Managementconsulting Firm, To Lead You From Insight To Strategy To Execution In These Pages, Youwill Learn How To Determine If Your Business Is Operationally Oriented Or Market Oriented Identify Opportunities For Business Growth Understand Why Marketing Execution Is Sometimes Not Effective Assure Ongoing Market Relevance Increase The Returns On Your Marketing ProgramsAlign Your Organization And Your Employees Behind Your Market Focused Initiatives Tolead Your Organization To New Levels Of Growth
Art Saxby runs the countrys largest strategic growth implementation company focused on mid size businesses His firm, Chief Outsiders www.ChiefOutsiders.com, is an Executive as a Service firm providing outsourced Chief Marketing Officer services fractional, interim, special project, and coaching Chief Outsiders allows growing companies to add market focused senior executives to their leadership teams when the cost or complexity of full time executive hires do not make sense All 45 CMOs have held positions of VP of Marketing at one oroperating company Saxby started his career in corporate finance with a BS and MBA in finance and various financial analysis and planning roles at LTV Aerospace and Defense and Frito Lay He learned his trade in marketing in brand and project management at Frito Lay, Kelloggs, Coca Cola and Compaq HP, before engaging as an executive turn around specialist for companies including Imperial Sugar and Hines Horticulture.
- The Growth Gears: Using A Market-Based Framework To Drive Business Success
- Art Saxby
- 19 May 2017 Art Saxby