From Cascade To Conversation Challenges Organisations To Rethink How They Communicate With Their Employees.It Argues That Organisations Have Lost Control Of The Message If They Ever Had It People Everywhere Have Found Their Voice The Audience No Longer Passively Receives The Message, But Shares And Shapes It Broadcasting To Employees Is Therefore Becoming Dangerously Archaic In This Digital Age.Success Demands Greater Internal Collaboration, Which Can Only Happen Through Genuine Conversations In An Era When Deference Is In Decline And Trust In Short Supply, Conversation Also Has The Power To Restore Much Needed Faith And Confidence In Our Leaders.The Book Examines What The Shift From Cascade To Conversation Means For The Employee Communications Profession For The Content We Write, Channels We Build, Measurement We Undertake And The Skills Needed Of Leaders And Practitioners.Author Katie Macaulay Is The Managing Director Of AB One Of The UK S Longest Established Communication Agencies, Founded In 1964 She Has A Career Spanning Than 20 Years In Corporate Communications The Book Includes Case Studies And Contributions From BT, Sainsbury S, Oxfam, BQ, Post Office, Crossrail, HSBC, Waitrose And Coca Cola Enterprises.
Is a well-known author, some of his books are a fascination for readers like in the From Cascade to Conversation book, this is one of the most wanted Katie Macaulay author readers around the world.
- From Cascade to Conversation
- Katie Macaulay
- 15 April 2017 Katie Macaulay